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What is SEO? White Hat SEO vs Black Hat SEO vs Grey Hat SEO!

Discussion in 'Search Engine Optimization and Site Promotion' started by Candy Cane, Jun 9, 2017.

  1. Candy Cane

    Candy Cane New Member

    Seo or Search Engine Optimization is important factor in order to gain more organic traffic by Google/Bing and increase your conversations.

    There are 3 types of SEO techniques (more or less the same if you ask me).

    White Hat SEO
    •Guest posting
    •To create pages (write articles) for less competitive long tail keywords (with small search frequency)
    •Create backlinks by commenting
    •Directory subscription (still works if we are talking about white quality directory)

    And you need to remember that SEO is about optimisation, so your work is not just backlinking, you need to remember about
    •Website structure optimization
    •Effective keyword selection for your niche, product and target
    •Content optimization (it contains not only text quality but also clearance and formalization)
    •Technical optimization (The site should work steadily and rapidly)
    •Inbound linking .

    And it is necessary to listen to everything that Google recommends, except ranking factors. Google is not interested to say something clearly on this. But they are interested, to make sites more clearly for their robots, and they can determine the relevance of the page clearly.

    Grey Hat SEO
    Black Hat SEO I would divide into, Grey Hat SEO and Black Hat SEO.

    For me it's a big difference.

    Grey Hat SEO is something between White Hat SEO and Black Hat SEO with the main idea to stimulate search engines to rank website faster creating backlink profile more agressive.

    •The most popular and effective technique now are PBNs.

    Black Hat SEO
    And Black Hat SEO techniques are

    •Hidden Content (the idea is to show for users and robots different content on the same page)
    •Creating Doorways or Gateway pages
    •Negative SEO (for example: creating a huge amount of bad links for competitors' sites to drop them in ranking)
  2. ScoobyDoo

    ScoobyDoo New Member

    My opinion on this is that there is no color in SEO.

    Everything you do which "manipulate the system" is "Black Hat SEO" no matter of the method (Guest posting or backlinks farm etc etc).

    For example "Create backlinks by commenting " is pure spam which is not allowed normally :D
  3. Susan Daigle

    Susan Daigle New Member

    White hat SEO and Black Hat SEO are much different and they both have different natures.
  4. Candy Cane

    Candy Cane New Member

    @Susan Daigle you are right, but still today most of the Black hat SEO are using the so called white hat seo techniques and vise versa

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