Long tail vs short keywords which one is best for website?

#1
i read in some where that with long tail keywords we can rank better than shot keywords as there will be heavy competition for short keywords.....

but if i search for long tail keywords for search quantity it is very low. so how to use it or which is best.

eg:

for "used cars" competition is very high...so i used long keywords like "find used best price cars" is it correct will the relevant user will come . if i search for this long tail keyword seacrh quantity it is very low.

so how to make the long keyword

i think i am not confusing
 
#2
Long tail keywords used to rank without much effort.

Basically when someone use google is typing long tail question.

For example " Where to find cheap used cars"

Cheers
 
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